Industries · E-commerce
Margin-led growth after the cheap-traffic era
Paid acquisition costs broke the old e-commerce playbook. We rebuild growth around contribution margin, retention, and the operational discipline the winners share.
The challenges
What holds E-commerce growth back
- CAC inflation across every major ad platform
- Discount dependence that trains customers to wait
- Marketplace squeeze on both fees and data ownership
- Logistics complexity in cross-border SEA expansion
The opportunities
Where the upside is hiding
- Retention economics: the profit hiding in second orders
- AI merchandising and segmentation lifting basket and frequency
- SEA's fast-growing digital consumer base via Singapore
- First-party data as a moat marketplaces cannot take
Growth systems
What we build for E-commerce companies
Unit economics reset
Contribution-margin analysis per channel and SKU, so growth spend goes where it earns.
Retention engine
Lifecycle flows, subscription logic, and loyalty economics that compound LTV.
Regional expansion
SEA market entry with logistics, payments, and localisation sequenced correctly.
Building in E-commerce?
Get an honest read on your growth constraint.